The Branding Advantage
It includes:
✔ 76 Editable & Printable Pages
✔Brand Guidelines Template + Brand Guidelines Example
✔ Comprehensive “mock-up” company example developing advanced brand guidelines
✔ 10 patented visual-pattern-recognition-training exercises for your team - Avoid these common mistakes - Do this vs. Don’t do this
✔ Integrated workbook in each graphic design element where you can write your answers
✔ “Pro Tips” and Tools recommendations for each brand component
When you finish the eBook you will:
✔ Reduce costs - Teams spend an average of 1-5 hours a week in mundane editing and revisions.
✔ Implement the right systems to save time and resources - most in house teams don’t have cost-efficient processes or systems to create content.
✔ Produce content faster - The average time for a creative team to turn around content is 1-3 weeks per project. Speed up the content creation process, speed while maintaining quality = faster bigger returns.
✔ Get your customers to know you, like you, and trust you - Increase revenue, improve engagement, and get ahead of your competitors.
✔ Set up a scalable brand, team, and business.
"Daniella taught me how to build a brand presence and stick to key themes like color patterns and formatting"
Alyson Lyons, marketing assistant
Is your brand recognizable?
There is a point when you notice that your ads don’t look the same as your website, or your emails, or your social media content, or your website. They don’t match. They don’t go together, then you ask yourself, “how are our customers going to recognize us? We need to fix this, but how?” I have been there myself, and I can tell you, inconsistent branding reflects inconsitent processes, a lack of clarity/communication and a gap in cost-effective content creation systems.
With this comprehensive training you will go from a messy brand and messy systems that are wasting your company’s and your team’s time, money and resources to having a scalable system to create ON BRAND content consistently, on multiple platforms and that work while you keep hiring multiple team members (designers, copywriters, web developers, assistants, etc…) and scaling your operation.
This is not just a book with theory, this is a TRAINING I have used to train multiple teams and scale content creation in companies going from $0-$1MM, with easy to follow practical steps, templates and examples that you can apply to your company and your team immediately.
Create high-quality ON BRAND content more efficiently
Build content creation systems to set your company to scale, by setting up the right content creation systems and tools,
and train a cost-efficient content creation team. This will allow you to cut down costs, differentiate your brand, get your customers to know you, trust you and like you, and finally learn how to make difficult design decisions easier.
Helped generate over $ 3.5 MM in sales for eCommerce startups and digital services.
Oversaw a total of $1.5MM in advertising budget for eCommerce and digital services companies.
Led the build-out of an eCommerce company that generated $1MM in revenue in less than 1 year.
Meet Daniella Serquen
Hi! I’m Daniella Serquen, the author of this eBook. I have scaled eCommerce companies from $0-$1 MM of revenue in a year.
How? By creating the right scalable systems, building efficient and connected teams and designing profitable marketing and sales strategies.
As a businesswoman, I take a stand for honest leadership, accountability, and self-development. I believe that in business as in life, it is essential to nourish both skills and character, and never forget the heart.
Any questions, thoughts or comments? Let’s talk - please, send me a message!
This ebook is for you if
✔ Your business looks like a different company in each platform
✔ Your customers can't recognize you due to confusion
✔ Your branding processes are inconsistent
✔ Your team is wasting too much time and money in design processes
✔ You are not getting enough conversions
✔ Your company is not building trust
Daniella knows her $%!+!
If you want to get your business organized and selling online - just hire her. You'll be happy you did.
Joey Karam, Founder @GRITMKTR
What you'll learn
✔ Why your business looks like multiple businesses
✔ Saving time and resources for your team
✔ Setting up the right systems to set up your business to scale
✔ Effective tools my team and I use that will transform your content creation game
✔ Branding guidelines and visual training exercises introduction
✔ 6 common myths you need to stop believing in today
✔ Why you should trust me with this
✔ Customizable branding guide so you can give this to your team today
✔ The 6 branding components and what you are missing when creating content
✔ Your logo - avoid doing these 3 things
✔ Color - are you choosing the right colors?
✔ Typography - it’s not just about what you say but how you say it
✔ Voice and tone - why your company sometimes sounds like multiple people at once
✔ Design elements - the design elements that are easiest to miss
✔ Image - are we doing stock images?
✔ How to take your content creation process to the next level
Avoid these mistakes that are driving your costs up
Design potpurri: you have a team or a solo designer creating content that only looks right in the moment but doesn't look cohesive with one another.
No clear direction of the company: Your designers have no idea of what kind of content to create as they have no clear instructions of what the company is aiming for.
Same brand, different personalities: You have artistic posts, memes, funny content, scientific-toned posts... No one can truly understand your brand's personality.
The Branding Advantage eBook
"I learned the importance of copywriting, attention to detail, and how to work independently. But most importantly, you taught me how important it is to have fun at work to love what you're doing"
Emelie Olin, Founder @Fedorain
Wondering how to create ON BRAND content consistently?
Stop wondering.
Let's do it now, together.
"Daniella is very knowledgeable in eCommerce and operations. If you are looking into building your eCommerce store, I highly recommend working with Daniella."
Daryas Miller, Partner @Libertyequitypartners
eBook Delivery
Editable and downloadable documents.
Download user-friendly documents according to your preference. You can print or edit online, and access EVERYTHING, from templates to exercises!
Create your own brand guides.
Use the brand mockup exercises to create your own brand guidelines and brand snapshot.
Timeline.
Start your branding journey as soon as you recieve this ebook. Produce content faster, speed up your content creation process.
Build long-lasting friendships with my support group.
- Surround yourself with people with the same mindset.
- Ask questions at any time!
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Get your answers directly from me.
You'll also get...
Example "mockup" company
Compatible with multiple devices
Visual pattern-recognition training exercises
FAQs
Featured Courses
Example Title
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Example Title
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